Complete eCommerce.Services That Scale.
Velstar partners with ambitious companies – from high-growth ventures to global enterprises – designing, building and scaling eCommerce. We deliver secure, high-performing solutions, complex integrations, best-in-class customer experiences, and measurable commercial impact.
Strategy & Consulting
Data-driven decisions that deliver results
We align business goals with customer needs, ensuring every decision is data-driven and outcome-focused – from transformation roadmaps to growth strategies.
eCommerce Strategy & Consultancy
We align business goals with customer needs, ensuring every decision is data-driven and outcome-focused – from transformation roadmaps and replatforming plans to CRO direction and measurement.
Marketing Leadership & Strategy
Senior marketing leadership embedded into your planning and execution – to align channels, sharpen positioning, and drive measurable commercial performance.
Pragmatic AI for commerce – identify high-ROI use cases, pilot fast, and scale effectively. We streamline discovery, acquisition, content creation, merchandising, on-site search, and customer support with AI and automation.
Embedded eCommerce Manager
Embedded partnership that feels in-house – available on an interim or fractional basis. A senior eCommerce manager works alongside your team – on-site or remote – to steer delivery, plug temporary gaps, and upskill in-house capability.
International & Cross-Border
Multi-region/multi-store strategy with localisation, tax/duties, payments, logistics, and compliance – built for operational simplicity and global growth.
Client Training & Enablement
Role-based training, playbooks, and workshops across design, development, trading, analytics, and marketing – so your team scales capability with confidence.
Shopify Development
Platinum Partner expertise for growing Shopify businesses
As a Shopify Platinum Partner, we design, build and scale Shopify stores for ambitious eCommerce businesses – from bespoke themes and headless builds to complex integrations and ongoing support.
Scalable Shopify stores built for real-world trading – custom themes, performance-focused builds, and technical foundations that support long-term growth.
Enterprise-grade Shopify builds for high-volume businesses – unlocking advanced automation, custom checkout, and multi-store capabilities on Shopify Plus.
Flexible, composable storefront architectures using Shopify Hydrogen – where headless adds real commercial value in performance, flexibility and multi-channel delivery.
Modern B2B commerce on Shopify – customer-specific pricing, company accounts, approval flows, and hybrid B2B/DTC models configured to match how you actually trade.
Move to Shopify with confidence – protecting data, SEO and trading continuity from WooCommerce, Magento, BigCommerce or bespoke platforms.
Public and private Shopify apps that extend platform capability – unlocking new revenue, reducing operational friction and giving you long-term control.
Connecting Shopify to ERP, OMS, CRM and fulfilment systems – reliable data flows and middleware that keep operations running as the business scales.
Unified in-store and online retail on a single Shopify platform – shared inventory, customers and orders across multiple locations without disconnected systems.
Subscription models that increase lifetime value – designed for retention, operational sustainability and long-term growth on Shopify.
Flexible Shopify support plans – responsive on-demand help or retained managed delivery that keeps your store improving month after month.
Custom eCommerce Development
Platform-agnostic solutions for complex commerce
Bespoke eCommerce development for businesses with complex requirements that go beyond standard platform capabilities – from enterprise replatforming to headless composable architectures and long-term programme delivery.
Custom-built eCommerce solutions engineered from the ground up – for businesses where standard platforms impose commercial or operational limits.
Decoupled frontend architectures and composable commerce stacks built for flexibility, performance and independent channel control.
Connecting your commerce platform to ERP, OMS, WMS and third-party systems – reliable data flows that keep operations running without manual intervention.
Structured product data strategies and PIM implementation that support catalogue scale, multi-channel publishing and long-term data quality.
Accessibility audits, WCAG compliance and remediation for eCommerce platforms – ensuring inclusive digital experiences that meet legal and commercial standards.
Structured replatforming programmes for enterprise businesses – managing platform transition with data integrity, SEO continuity and commercial confidence.
End-to-end delivery management for complex, multi-workstream eCommerce programmes – governance, stakeholder alignment and structured delivery at enterprise scale.
Ongoing platform management, optimisation and roadmap delivery for complex eCommerce environments – keeping your platform stable, evolving and commercially effective.
Marketing & Growth
Acquire, convert, and retain customers
Evidence-led marketing strategies that drive measurable gains – from performance marketing and CRO to lifecycle management and creative production.
Evidence-led optimisation that drives measurable gains. From research and hypothesis to A/B testing and insights, we run a structured programme that compounds improvements in conversion over time.
Organic search, GEO, technical SEO, content strategy, digital PR, social search and marketplace optimisation – structured to improve visibility and drive qualified traffic.
PPC, paid social and affiliates & partnerships – performance-focused paid media that acquires customers and drives measurable return on ad spend.
Email campaign strategy, delivery and lifecycle automation – CRM-driven programmes that build retention, increase repeat purchase rate and grow customer lifetime value.
Campaign creative production, email design and AI product imagery – assets and templates designed to support performance across paid media, email and your website.
Analytics architecture and governance: GA4/consent/tagging, server-side tracking, attribution, BI dashboards, and CDP/data warehouse integrations – for trustworthy, decision-ready insights.
Trading & Merchandising Support
Improve sell-through and margin with data-led trading, product merchandising, and promotion planning across your catalogue and campaigns.
Operations & Support
Ongoing optimisation and proactive maintenance
Hands-on operational support and continuous development to keep your store secure, fast, and evolving with your business.
Store Operations & Platform Management
Hands-on operational support in your platform: product setup, content updates, configuration, data management, and admin training – to keep teams and tech in sync.
Continuous development, performance tuning, and proactive maintenance – keeping your store secure, fast, and evolving with your business.
Hosting, Security & Compliance
Infrastructure built for commerce at scale
Secure, resilient infrastructure and compliance-ready architecture for custom commerce platforms – so performance, data protection and regulatory requirements are never an afterthought.
Managed AWS cloud hosting for custom commerce applications, headless frontends and enterprise platforms – built for scalability, resilience and strict security requirements.
PCI-aware architecture, encryption, private networking, vulnerability management and compliance alignment for custom commerce platforms – security built in, not bolted on.
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