Affiliates & Partnerships for eCommerce
Growing sales through trusted third-party promotion
Affiliate marketing and partnerships allow eCommerce brands to reach new customers through third parties who actively promote products on their behalf.
We work across established affiliate and partnership networks such as Awin, Rakuten, Webgains, CJ and Impact, alongside direct commercial partnerships where appropriate.
These partners can include publishers, content sites, comparison platforms, closed user groups, influencers and commercial partners. They introduce products to their audiences and are paid only when a sale or agreed outcome is delivered.
This makes affiliates and partnerships a highly accountable channel, with spend directly tied to performance.
Why affiliates and partnerships
matter
Recommendations and trusted sources play a significant role in purchasing decisions.
Affiliates and partners often have established audiences who rely on them for guidance, reviews or comparisons. When products are promoted in these environments, brands benefit from both reach and credibility.
They work particularly well for brands looking to scale without committing large upfront budgets, because costs are directly tied to sales or agreed outcomes rather than media spend.
How we approach
affiliates and partnerships
The focus is on quality, control and commercial return.
Partners are selected carefully based on audience relevance, brand fit and performance potential. Activity is structured clearly, with agreed terms, tracking and commission models in place to ensure incentives are aligned from the outset.
Performance is reviewed continuously, with emphasis on contribution, efficiency and long-term value rather than volume alone.
Managing performance
and protecting the brand
Affiliate activity needs active management to work well.
Messaging, pricing visibility and promotional behaviour are monitored to ensure activity supports the brand and does not rely excessively on discounting. This helps protect margin while maintaining consistency across channels.
Reporting focuses on the role affiliate activity plays in overall performance, not just headline sales figures, allowing decisions to be made with confidence.
How affiliates and partnerships fit into
your paid media mix
Affiliate marketing and partnerships can operate as a standalone performance channel for many eCommerce businesses.
Because activity is paid for based on outcomes, it is often used as a primary way to grow sales efficiently through trusted third parties.
In many cases, affiliate activity also runs alongside PPC and paid social, extending reach through different audiences and influencing decisions in ways other channels cannot. Used on its own or as part of a wider mix, affiliates and partnerships provide a controlled, performance-led route to growth.
Using affiliates and partnerships
to support growth
Affiliate marketing and partnerships are widely used by eCommerce brands to grow sales efficiently and expand reach through trusted sources.
They suit businesses that value accountability, predictable costs and performance-based investment. When managed properly, they become a reliable and scalable contributor to sustainable growth.
Find out how affiliates and partnerships can support your eCommerce performance.
Let's make something great together. Drop us a line.