Performance Marketing for eCommerce
Measurable growth across the full eCommerce journey
Performance Marketing is about driving commercial results, not just activity.
For eCommerce businesses, growth depends on how effectively customers are discovered, how clearly value is communicated, and how consistently demand is converted and retained. Performance Marketing at Velstar focuses on improving those outcomes through measurable, commercially grounded activity across the channels and touchpoints that matter most.
This is not about running channels in isolation. It's about aligning discovery, acquisition, retention and creative execution so performance compounds over time.
What performance means
in an eCommerce context
Performance looks different in eCommerce.
It's not limited to clicks or traffic. It shows up in revenue, margin, conversion, repeat purchase and lifetime value. Effective performance marketing considers how customers move from discovery to decision, and how activity across channels supports that journey.
Our approach focuses on:
generating qualified demand
converting intent efficiently
reinforcing value across touchpoints
retaining customers over time
Each part contributes to sustainable growth.
How we approach
performance marketing
We treat performance marketing as a connected system.
Rather than optimising individual channels in isolation, we focus on how they work together. Discovery activity feeds acquisition. Acquisition supports retention. Creative underpins performance across all of it. Decisions are guided by data, commercial priorities and how customers actually behave.
Performance activity is guided by clear ownership of direction and outcomes. This ensures decisions are prioritised based on commercial impact rather than channel activity, and that performance is explained in plain English against revenue, margin and efficiency rather than isolated metrics.
For clients running more complex or multi-channel programmes, this ownership is typically provided through a dedicated Success Manager.
Performance marketing
services
Velstar's Performance Marketing offering is structured across four core areas:
Search & Discovery
Helping customers find your products across search engines, AI-driven platforms, social search and marketplaces.
Learn morePaid Media
Driving acquisition and scale through paid channels, with clear control over spend, targeting and performance.
Learn moreEmail Marketing
Using direct customer communication to support growth, conversion and long-term retention.
Learn moreCampaign Creative
Creating the creative foundations that allow performance activity to land clearly and consistently across channels and your website.
Learn moreEach area can be engaged independently, but delivers the greatest value when aligned.
Built for
eCommerce teams
Our performance marketing work is designed specifically for eCommerce businesses.
That means understanding how platforms trade, how promotions land, how inventory and pricing affect performance, and how marketing activity connects to the storefront itself. We work with both DTC and B2B eCommerce teams, adapting our approach to the realities of each model.
Performance is measured against commercial outcomes, not vanity metrics.
When this is
the right focus
Performance Marketing is often the right focus when:
growth has plateaued despite increased activity
channels feel disconnected or inefficient
acquisition outpaces retention
performance is difficult to attribute or scale
We help eCommerce teams bring structure, clarity and accountability to performance activity, so growth is deliberate rather than reactive.
Find out how performance marketing can support your eCommerce growth.
Let's make something great together. Drop us a line.