Search & Discovery for eCommerce
Helping brands stay visible, relevant and considered
How customers discover brands has changed.
Search still matters, but it no longer happens in one place. Customers now discover products and brands across search engines, AI-driven platforms, social channels and marketplaces, often before they ever reach a website.
Search & Discovery is about understanding that wider landscape and ensuring your brand remains visible, relevant and credible wherever discovery happens.
How discovery
works today
Discovery is no longer linear.
Customers move between platforms to research, compare and decide. They may start with a search engine, explore social platforms for context, encounter recommendations from AI tools, or compare options directly on marketplaces.
Each of these environments shapes demand and consideration in different ways. Treating them in isolation creates gaps that competitors can exploit.
Why Search & Discovery
matters
Discovery shapes commercial performance long before conversion.
If your brand is not visible or consistently represented across key discovery environments, you lose influence early in the decision-making process. That loss compounds over time, reducing demand quality and increasing reliance on paid channels.
Search & Discovery focuses on protecting and strengthening that early influence.
Our approach to
Search & Discovery
We approach Search & Discovery as a joined-up system, not a collection of tactics.
The focus is on understanding where discovery happens in your category, how customers move between platforms, and which signals matter most at each stage. From there, we apply the right disciplines to support visibility, credibility and consideration.
This approach keeps activity aligned to commercial priorities rather than channel silos.
How we work
with clients
Search & Discovery provides the strategic lens.
From there, individual services are scoped based on where discovery matters most, which platforms influence choice, and where the biggest commercial opportunities exist. This keeps activity focused, connected and adaptable as behaviour continues to change.
The services that support
Search & Discovery
Search & Discovery is supported by a set of connected services, each addressing a different aspect of modern discovery.
Search Engine Optimisation (SEO)
Supporting visibility within search-led discovery journeys, where intent is explicit and competition is high.
Learn moreGenerative Engine Optimisation (GEO)
Ensuring brands are understood, trusted and recommended within AI-generated answers and comparisons.
Learn moreContent Strategy
Defining, creating and optimising the content that feeds discovery, credibility and decision-making across platforms.
Learn moreSocial Search Optimisation
Supporting discoverability and relevance on social platforms used as search and research tools.
Learn moreMarketplace Optimisation
Ensuring products are visible, accurate and compelling within marketplace search and comparison environments.
Learn moreDigital PR & Outreach
Building authority and credibility signals beyond owned channels that support trust and discovery.
Learn moreEach service plays a specific role. Together, they form a coherent Search & Discovery approach.
Let's make something great together. Drop us a line.