Velstar Divisions | Commerce, Enterprise & Performance

One Agency.
Three Specialist Divisions.

Velstar unites Commerce, Enterprise and Performance - three specialist divisions that operate as one. Access the right expertise to design, build and scale digital commerce, with UK and North American hubs for faster decisions and joined-up delivery.

Commerce Enterprise Performance

Commerce

High-performing direct to consumer eCommerce

Velstar Commerce designs and builds high-performing Shopify and Shopify Plus stores for leading lifestyle brands - end to end - to remove friction and create experiences that convert window shoppers to buyers and scale as your business grows.

Experience that converts

Conversion-led design, intuitive navigation, fast storefronts and accessible journeys align brand expression with buying psychology to increase conversion and reduce friction.

Experience, amplified by AI

We combine eCommerce expertise with AI and automation - balancing best practice and data-led optimisation - to improve journeys, lift conversion and lower acquisition costs.

Shopify Platinum Partner

As a Shopify Platinum Partner, we make your store work the way you need it to: beautiful, fast, accessible storefronts; seamless integrations; custom apps; and a scalable foundation.

Sculpted By Aimee

40% of Sales via Custom App

Driving conversion for Ireland's most loved beauty brand

Development

SEO

Design

Content

Castore

128% Increase in revenue year on year

Powering explosive growth for the UK's fastest-growing retailer with Shopify Plus

Development

SEO

Design

Content

Tangle Teezer

New Shopify Plus DTC Store

A seamless migration and flagship launch for a global haircare leader

Design

Development

SEO

Migration & Replatforming

Enterprise

Secure, scalable Enterprise & B2B eCommerce

Velstar Enterprise delivers secure, scalable digital commerce for B2B and enterprise-level direct to consumer. We streamline operations end to end - from strategy and delivery to optimisation - to remove friction and create seamless buying experiences that drive growth.

Solving complexity at scale

Power high-traffic, high-transaction commerce with architectures and integrations that deliver performance, manage complex business logic and provide enterprise-grade security.

B2B & hybrid commerce

Multi-tier pricing, buyer approval workflows, contract-based pricing, and seamless D2C/B2B in one platform - built to accelerate procurement and scale with your business.

Headless & composable

Composable commerce with API-first architectures - connecting best-in-class tools for content, commerce, search, checkout and fulfilment to deliver flexibility, performance and scale.

Comet

Migration & New Backend with Integrations

A multi-store migration and secure platform for one of the UK's largest appliance retailers

Development

Migration & Replatforming

Dove

Scalable Online Store with ERP Integration

Seamless integration and secure architecture for a global beauty brand

Development

Integrations

Benchmarx

B2B Buyer Portal with Custom Pricing

A fully integrated B2B portal for a national kitchen and bathroom specialist

Development

B2B eCommerce

Performance

Data-led growth & performance marketing

Velstar Performance drives measurable commercial outcomes - from lowering acquisition costs and lifting conversion to building retention programmes and scaling profitably. Every decision, test and campaign is optimised for ROI.