Digital PR & Outreach for eCommerce
Authority and credibility that supports discovery
Visibility is influenced by more than what happens on your site.
Search engines, AI-driven platforms and customers all look for signals of credibility beyond owned channels. Digital PR and outreach focuses on how your brand is represented, referenced and trusted across the wider web.
For eCommerce businesses, this is less about press coverage and more about authority.
Why digital PR
matters
External signals shape how brands are interpreted.
Mentions, references and coverage from relevant sources help establish credibility. They influence how search engines assess trust, how AI platforms interpret authority, and how customers perceive legitimacy during consideration.
When done well, digital PR supports:
Credibility in competitive categories
Authority signals that strengthen SEO and GEO
Visibility beyond owned channels
Confidence during high-intent decision-making
When done badly, it creates noise without value.
How we approach
digital PR and outreach
Our approach is selective and purpose-led.
We focus on identifying opportunities where your brand genuinely adds value to a conversation, rather than forcing coverage for its own sake. Outreach is driven by relevance, context and credibility, not volume.
This means prioritising sources that matter in your category, narratives that reflect your expertise and products, and placements that reinforce authority rather than chasing exposure.
Digital PR works best when it amplifies something real.
Authority signals that support
SEO and GEO
Digital PR plays an important role in how brands are understood by search engines and AI-driven discovery tools.
External references help reinforce topical authority, brand legitimacy and consistency of information across the web. These signals support traditional search visibility and inclusion in AI-generated recommendations, where credibility increasingly influences what gets named.
Digital PR strengthens the foundations that SEO and GEO rely on.
Outreach with
commercial intent
Outreach should support business priorities, not distract from them.
We align digital PR activity with your wider commercial goals, ensuring it supports product and category visibility, brand positioning in relevant conversations, and long-term authority rather than short-term attention.
This keeps effort focused and impact cumulative.
How authority
supports visibility
Digital PR works best when it reinforces what customers, search engines and AI platforms already need to understand about your brand.
It strengthens authority signals that sit alongside SEO, GEO and content, helping to shape credibility beyond your owned channels rather than competing with them.
When authority
becomes a priority
Digital PR is most valuable when visibility alone is not enough and credibility becomes the deciding factor.
We help brands understand where external authority matters, which signals influence trust in their category, and how outreach supports wider commercial goals.
Find out how digital PR can support your eCommerce performance.
Let's make something great together. Drop us a line.