Paid Media for eCommerce
Fast, controllable growth through targeted visibility
Paid media allows eCommerce brands to reach customers across platforms such as Google, Bing, Meta and TikTok, placing ads in front of people at key moments in their buying journey.
It offers speed, precision and control. Campaigns can be launched quickly, budgets adjusted in real time, and performance measured almost immediately. For many businesses, paid media is a core growth channel, delivering consistent demand and predictable results when managed well.
Paid media provides a faster, more controllable way to reach audiences and test what drives response.
Paid media is not limited to search alone. It spans search, shopping, video, display and social environments, allowing brands to show up wherever customers are discovering products and forming decisions.
Why paid media
matters
Few channels offer the same combination of reach, control and accountability.
Paid media allows budgets to be scaled as performance improves, audiences to be refined over time, and messaging to be optimised based on real customer behaviour. Results are visible quickly, making it easier to understand what is working and where investment delivers the strongest return.
It is also highly effective for launches, promotions, seasonal activity and rapid experimentation, giving teams the ability to test ideas quickly and act on clear performance signals.
How we approach
paid media
Our focus is on what drives sales, leads and profitable growth, not on running ads for the sake of it.
Paid media decisions are made based on commercial outcomes. Budgets are directed towards the channels, audiences and campaigns that demonstrate the strongest performance, with continual optimisation to improve efficiency over time.
Automation and AI-driven tools are used where they add value, supporting bidding, targeting and optimisation, while strategy and decision-making remain grounded in business goals and performance data.
Supporting the
customer journey
Paid media plays different roles at different stages of the journey.
It can capture demand where intent is clear, influence consideration while choices are being formed, and re-engage people who have already interacted with your brand. This flexibility allows paid media to support both immediate performance and sustained growth.
Campaigns are built around clear objectives, with formats and placements selected based on what is most likely to drive response, rather than spreading budget thinly across every available option.
Paid media
services
Our paid media capability is delivered through three focused services, each aligned to a clear commercial role.
PPC
Putting your brand and products in front of people interacting with Google, Bing and other paid media networks across search, shopping display and more.
Learn morePaid Social
Introducing your brand and products to new audiences, and staying visible on platforms such as Meta and TikTok while people are deciding what to buy.
Learn moreAffiliates & Partnerships
Reaching new customers through trusted partners and publishers who promote your products on a performance basis.
Learn moreEach service is planned based on objectives, audience behaviour and return on investment.
Using paid media
to drive growth
Paid media is often the right choice when speed, control and measurable outcomes matter.
It suits businesses that want to generate demand quickly, scale what works with confidence, and gain clearer insight into what drives performance. Used well, it delivers immediate impact while providing data that supports wider growth decisions.
Let's make something great together. Drop us a line.