PPC for eCommerce
Reaching customers at the moment they are ready to buy
Pay per click (PPC) advertising allows eCommerce brands to appear across platforms such as Google and Bing, showing ads to customers at the moment they are actively searching for products and at other points in the buying journey.
Search and shopping activity sit at the core of PPC, putting products in front of people who are already comparing options or ready to buy. You only pay when someone clicks your ads, which makes spend highly controllable and results easy to measure.
This is why PPC is often one of the fastest ways to generate demand and drive sales for eCommerce businesses.
Why PPC
matters
PPC gives you control at the point of decision.
You decide which products appear, which searches you show up for, and how much you are willing to spend to acquire a customer. Performance data is available almost immediately, allowing budgets to be adjusted based on what is actually driving results.
This makes PPC particularly effective for scaling proven products, supporting promotions, and maintaining consistent sales volume while other channels mature.
How we approach
PPC
Our focus is on driving profitable sales, not just traffic.
Campaigns are built around clear commercial priorities, with close attention paid to product margins, conversion rates and customer value. Spend is directed towards searches and product listings that demonstrate clear buying intent, rather than being spread thinly across low-value clicks.
Automation and AI-driven bidding are used where they improve efficiency, but decisions remain grounded in performance data and commercial outcomes.
PPC across search, shopping
and beyond
PPC covers a range of ad formats designed to reach customers at different points in their buying journey. This includes search, shopping, display, video and demand generation activity across major search and advertising platforms.
Search and shopping typically play the most significant role, putting products in front of people who are actively searching, comparing options or ready to buy. This is where PPC often delivers its strongest and most immediate commercial impact.
Display, video and demand-led formats support this by increasing visibility, building familiarity and reinforcing key messages earlier in the journey. Used together, these formats allow PPC to drive both short-term sales and sustained performance over time, without losing control of spend or measurement.
Supporting conversion
not just clicks
Driving traffic is only part of the job.
PPC performance is heavily influenced by what happens after the click. Product pages, pricing, messaging and site experience all affect conversion and return on spend. Campaign performance is reviewed in that wider context to ensure the budget is working as hard as possible.
Using PPC
to drive growth
PPC is widely used by eCommerce businesses to generate demand quickly and scale sales with confidence.
It allows teams to respond rapidly to performance data, invest budget where results are clear, and maintain consistent visibility in competitive markets. When managed well, PPC becomes a reliable and scalable growth channel.
Find out how PPC can support your eCommerce performance.
Let's make something great together. Drop us a line.