Email Campaign Strategy & Delivery for eCommerce
Planned email campaigns that convert interest into revenue
Email campaigns remain one of the most direct ways to drive commercial results in eCommerce.
When planned properly, they support launches, promotions and key trading moments by putting the right message in front of the right audience at the right time. Poorly planned campaigns create noise. Well planned ones create momentum.
At Velstar, we help eCommerce teams plan and deliver email campaigns that earn their place commercially.
What this service
covers
Email Campaign Strategy & Delivery focuses on planned, intentional communication.
This includes campaign planning, content definition, audience selection, production support and delivery across key commercial moments. The emphasis is on clarity, timing and relevance rather than volume.
This service is distinct from automation and lifecycle work. It is designed for moments when you need to communicate deliberately and drive action.
Campaigns designed around
commercial moments
We build email campaigns around what actually matters to your business.
That might include:
product launches and new ranges
promotions and seasonal trading periods
availability, pricing or service-led updates
brand and proposition-led communication
In DTC environments, campaigns often focus on launches, drops and brand-led moments. In B2B, they more commonly support propositions, ordering cycles, availability or pricing changes. The principles remain the same.
Our approach to
campaign strategy
Campaign performance is shaped before the email is sent.
We focus on defining:
what the campaign needs to achieve
who it is for
why it is relevant now
what action it should drive
This ensures each campaign has a clear purpose and measurable outcome, rather than being sent out of habit.
Campaign planning considers how email supports wider activity across paid media, search and on-site trading, without duplicating or conflicting with other channels.
Velstar is a Klaviyo Platinum Advisor, reflecting deep experience delivering campaigns and lifecycle programmes in Klaviyo.
Delivery that supports
performance
Strategy only works if delivery is consistent.
We support the delivery of email campaigns through clear briefs, content guidance and collaboration with internal teams or existing platforms. The focus is on getting campaigns out accurately, on time and aligned with the agreed intent.
Delivery is managed with performance in mind, ensuring campaigns are reviewed and refined based on results rather than assumptions.
Supporting conversion
not just sends
Email campaigns are judged on outcomes, not activity.
Performance is assessed based on how campaigns contribute to revenue, engagement and commercial goals. This includes considering what happens after the click, from landing page clarity to on-site experience.
Where needed, recommendations are made to improve performance beyond the inbox.
How this fits alongside
other email activity
Email Campaign Strategy & Delivery works alongside Email Automation & Lifecycle Marketing.
Campaigns drive momentum at key moments. Automation captures and converts interest that doesn't act immediately, and supports retention over time. Together, they ensure email contributes consistently to growth rather than peaking sporadically.
When this is
the right focus
This service is well suited to eCommerce teams that:
rely on campaigns for launches or promotions
want more consistency and commercial rigour
feel their emails are being sent without clear intent
need support planning and delivering at pace
It is often the right starting point where automation exists but campaign performance is inconsistent.
Find out how email campaign strategy and delivery can support your eCommerce performance.
Let's make something great together. Drop us a line.