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Data & Analytics
for eCommerce
Turn data into confident decisions

Data only drives value when your team trusts it.
For many eCommerce teams, analytics is fragmented, hard to interpret or unreliable. Reporting shows what happened, but not what to do next.
We build clarity, helping you trust your data, understand what it means, and use it to guide action.

Why data and analytics
matter

Every optimisation, campaign and investment decision relies on data.
When tracking is inaccurate, teams lose confidence. Performance discussions become debates about numbers, not decisions about growth.
Strong data and analytics provide:

Confidence in performance reporting

Clarity on what is driving revenue and efficiency

A reliable foundation for CRO, UX and marketing decisions

The ability to prioritise effort based on evidence rather than assumption

It is not about collecting more data. It is about making the right data usable.

Where data gaps
hold you back

Data & Analytics focuses on three connected areas.

Tracking

Ensuring data is collected accurately across your eCommerce store.

Analytics

Interpreting behaviour, performance and trends to guide decisions.

Reporting

Presenting insight clearly to support confident decision-making.

Each area supports the next. Without reliable tracking, analytics is flawed. Without clear analytics, reporting becomes noise.

How we make data
reliable and usable

We start with commercial questions, not with tools or platforms.
What needs to be understood? What decisions depend on this data? Who needs to use it? Tracking and reporting are then designed to support those needs, not the other way around.
This approach ensures analytics remains relevant, maintainable and aligned with how the business actually operates.

What this delivers
in practice

You get a data foundation you can rely on.
Depending on the engagement, this may include:

Improved tracking accuracy and resilience

Clearer attribution across channels

Reporting aligned to commercial priorities

Dashboards designed for real decision-making

Confidence that data remains reliable as the site evolves

The outcome is not more reports, but better decisions.

When stronger data
unlocks better decisions

Data & Analytics is often the right focus when:

Teams lack confidence in their numbers

Reporting feels disconnected from decisions

Optimisation efforts are slowed by uncertainty

Performance discussions stall around attribution

It is particularly valuable for eCommerce businesses investing in growth and optimisation who need a reliable foundation to support that ambition.
Find out how Data & Analytics can support your eCommerce performance.
Let's make something great together. Drop us a line.