Optimisation for eCommerce
Improve performance and increase conversion
Optimisation makes your eCommerce store work harder.
We remove friction, improve efficiency and increase conversions without the need for a full rebuild.
For established eCommerce businesses, sustainable growth often comes from improving how customers experience your store, how effectively it converts and how reliably it performs, not just more traffic or spend.
We bring structure to improvement, helping your team identify friction, prioritise the right changes, and make progress that compounds over time.
Why optimisation becomes critical
as you scale
As your eCommerce store grows, complexity increases.
New features and campaigns are added, but underlying issues often go unresolved. This creates drag where conversion suffers, performance becomes inconsistent and teams struggle to prioritise where to improve.
Optimisation lets you step back, assess what is really limiting results, and address those constraints proactively.
Where optimisation creates
commercial impact
Optimisation drives commercial impact across your online store.
At Velstar, it spans experience, performance, conversion and measurement. The focus is on identifying where improvement will have the greatest commercial impact and addressing it in a structured way.
This includes:
Clear insight into user experience and navigation
Higher conversion through evidence-led testing
Reliable data and measurable performance
Removal of technical and performance friction
Each service tackles a different constraint, but they work together to improve overall effectiveness.
Our commercial,
evidence-led approach
We take an evidence-led approach to optimisation.
We use data, testing and reviews to guide decisions, so you can prioritise what matters and avoid wasted effort. We can analyse behaviour, review experiences, test changes, or improve performance fundamentals.
The aim is not constant change for its own sake, but confident prioritisation. Teams can focus resources where it matters most.
Increase ROI
by improving efficiency
Optimisation increases the return on your acquisition spend.
Better experience, faster performance and clearer measurement improve efficiency. It also reduces risk by ensuring your platform can support growth.
For many eCommerce businesses, optimisation becomes more important as scale increases and margins tighten.
Optimisation services
at Velstar
Our optimisation services are designed to work independently or together, depending on need. These include:
Each service addresses a specific constraint, with a shared focus on measurable improvement.
When optimisation
unlocks further growth
Optimisation is often the right focus when:
growth has slowed despite continued investment
conversion performance is inconsistent
teams lack clarity on where to prioritise improvement
technical or experience issues are limiting results
It is particularly effective for established eCommerce businesses looking to improve efficiency and performance without rebuilding or replatforming.
Find out how optimisation can support your eCommerce performance.
Let's make something great together. Drop us a line.