UX & Experience Reviews
for eCommerce
See your site through your customers' eyes
User experience is critical to eCommerce performance.
How customers navigate, understand and interact with your site affects conversion, confidence in your business and long-term value. Our UX & Experience Reviews help eCommerce teams understand how their site is experienced in practice – not just how it was designed to work.
We help eCommerce teams understand how effective their sites are in supporting customer decision-making across key journeys.
What a UX & Experience Review
looks at
A UX & Experience Review focuses on the moments that shape customer behaviour.
This typically includes how customers:
Find and navigate categories and products
Understand pricing, delivery and availability
Compare options and evaluate products
Move from intent to action, including add to basket and checkout
Our review highlights areas of clarity, friction points, and where small improvements could make a meaningful difference.
Our approach to
UX reviews
We take a practical, evidence-led approach.
Reviews combine expert evaluation with an understanding of eCommerce best practice and real-world trading behaviour. Findings are grounded in how users are likely to interpret what they see, rather than subjective design preference.
Issues and opportunities are prioritised based on potential impact, helping teams focus on changes that matter most.
Focused on outcomes,
not aesthetics
UX challenges are rarely visual alone.
They often relate to how information is structured, how expectations are set, and how easily customers can move from interest to decision. Our reviews focus on how the site experience supports or hinders those outcomes.
The emphasis is on improving usability, brand confidence and conversion, not critiquing design for its own sake.
What clients get
from this service
Clients receive a clear, structured assessment of their site experience.
Prioritised insights linked to customer behaviour
Practical recommendations that can be acted on
Clarity on where improvements can unlock stronger performance
The output is designed to support confident decision-making and sensible prioritisation.
When this is
the right focus
UX & Experience Reviews are valuable when you need a clear understanding of how your site performs from a customer perspective, and where improvements will have the greatest impact.
They are often used to identify opportunities to increase conversion, improve clarity and reduce friction across key journeys, particularly where teams want to make informed improvements rather than relying on assumption or opinion.
It also helps you prioritise changes before investing further in design, development or marketing.
Find out how a UX & Experience Review can support your eCommerce performance.
Let's make something great together. Drop us a line.