UX & UI Optimisation
for eCommerce
Improve clarity, usability and conversion
User Experience (UX) and User Interface (UI) optimisation refines how your site looks, feels and behaves – so customers make their decisions with confidence.
Small, targeted improvements to experience and interface design can reduce friction and boost usability, confidence and conversion – all without a full redesign.
Improvements can be delivered as design outputs, implemented changes or a combination of both, depending on what best supports performance.
What UX & UI Optimisation
covers
UX & UI Optimisation looks at how design and interaction influence behaviour across your site.
page layout and information hierarchy
navigation, filters and wayfinding
product page structure and content presentation
calls to action and interaction patterns
consistency across templates and journeys
The aim is to make it easier for customers to understand what you offer, compare options and take action with confidence.
How we approach
optimisation
We deliver practical, evidence-led improvements.
Our work draws on UX reviews, behavioural insight and performance data. We prioritise changes based on potential impact, feasibility and your commercial goals.
This directs effort toward improvements that move performance, not towards broad redesigns.
What clients get
from this service
Clients receive practical UX and UI improvements that can be acted on immediately.
refined wireframes, layouts or component designs
updated templates or design patterns
clear guidance for internal teams or partners
implementation support from our design and development teams
The focus is on delivering improvements that move performance, whether that means design direction, build-ready outputs or hands-on delivery.
How this supports
wider performance
UX & UI Optimisation helps your investment in traffic, content and campaigns convert more effectively.
By improving clarity and reducing friction, it strengthens the impact of performance marketing, CRO and merchandising activity. Optimisation work often complements ongoing development and trading priorities rather than replacing them.
When this is
the right focus
UX & UI Optimisation fits eCommerce teams that want to improve performance through targeted change, not a full rebuild.
want to improve conversion through incremental improvements
have identified friction but need clarity on what to prioritise
want to strengthen key journeys without disrupting the platform
need evidence-led guidance to support design decisions
You will make confident improvements that compound over time.
Find out how UX & UI Optimisation can support your eCommerce performance.
Let's make something great together. Drop us a line.