Site Speed & Performance Improvements
for eCommerce
Deliver faster, more reliable experiences that support conversion
Site speed and performance directly affect conversion, SEO and customer trust – from first click to checkout.
Slow load times, unstable pages or delayed interactions create friction at critical moments. Even small performance issues can reduce conversion, increase abandonment and undermine brand confidence.
This service focuses on removing those barriers, helping eCommerce stores load faster, behave more reliably and perform consistently across devices and conditions.
Why site performance affects
conversion and growth
Performance is a core part of the customer experience.
Customers expect pages to load quickly and interactions to feel responsive. When that expectation is not met, they hesitate, disengage or leave altogether. Performance also plays a role in search visibility, particularly on mobile, where speed and stability are increasingly important signals.
Improving site performance helps:
Reduce friction during browsing and checkout
Support higher conversion rates
Improve reliability during peak traffic
Protect long-term SEO performance
Performance improvements compound as traffic and trading activity scale.
Where performance issues
limit your store
Site Speed & Performance Improvements focuses on identifying and resolving issues that affect how your store behaves in real-world conditions.
Page load times and responsiveness
Stability during navigation and checkout
Performance across devices and connection speeds
Technical bottlenecks that affect user experience
The emphasis is on practical improvements that have a measurable impact on customer experience and commercial performance.
How we prioritise and deliver
performance improvements
We start by understanding how performance affects your customers and your goals.
We focus on the parts of the journey where performance matters most, not generic speed scores. That might be product discovery, add-to-cart interactions, checkout flow or peak trading periods.
Issues are prioritised based on impact, not effort alone. Improvements are designed to be sustainable, avoiding short-term fixes that introduce risk or technical debt.
What this delivers
in practice
Clients gain a clearer understanding of how site performance affects their business and what can be done to improve it.
Depending on the engagement, this may include:
Identified performance issues and priorities
Clear recommendations for improvement
Implementation support where required
Measurable improvements to speed and stability
The focus is on outcomes, not technical complexity.
When performance improvements
unlock growth
Site Speed & Performance Improvements is often the right focus when:
Conversion performance is under pressure
Sites struggle during traffic spikes or promotions
Pages feel slow or inconsistent across devices
Performance limits the impact of other optimisation work
It is particularly valuable for established eCommerce stores where incremental gains can have significant commercial impact.
Find out how Site Speed & Performance Improvements can support your eCommerce performance.
Let's make something great together. Drop us a line.