Accessibility Compliance
for eCommerce
Making your site usable, compliant and trusted
We treat accessibility as a core consideration for serious eCommerce business.
When you sell online, you take on legal, commercial and reputational responsibility to ensure your site can be used by everyone – including customers with visual, motor or cognitive impairments, and those using assistive technologies.
Handled well, accessibility improves usability for all customers. Handled poorly, it creates risk, friction and avoidable cost.
Why accessibility matters
commercially
Accessibility is not just about compliance.
It affects how easily customers can browse products, understand information and complete a purchase. Clear structure, readable content and predictable interactions reduce friction across the entire customer journey.
From a regulatory perspective, accessibility requirements already apply in key markets:
UK legislation under the Equality Act
EU requirements under the European Accessibility Act
Ongoing enforcement and legal action under US accessibility laws
For eCommerce brands operating across markets, accessibility is now a baseline expectation – not an option.
What accessibility compliance
actually means
Accessibility compliance is measured against recognised international standards.
For most eCommerce businesses, this means aligning with the Web Content Accessibility Guidelines (WCAG), which define how digital experiences should work for users with different needs.
In practice, compliance covers areas such as:
Navigation that works with keyboards and assistive tools
Readable text, contrast and layout
Clear labels, headings and page structure
Accessible forms, checkout and account journeys
Compliance is not about stripping back design – it is about ensuring the same experience is usable by a wider audience.
How we approach
accessibility work
We focus on real-world improvement, not theoretical compliance alone.
We start by reviewing how your site is actually used, where barriers exist, and which issues create the greatest risk or friction. Changes are prioritised based on severity, impact and effort, not abstract scoring.
Our approach typically includes:
Reviewing key commercial journeys, not every edge case
Identifying issues that affect usability or carry legal risk
Prioritising fixes that can be implemented without disruption
Providing clear guidance developers can act on confidently
Everything is explained in plain English – without legal or technical theatre.
One-off reviews
or ongoing optimisation
Accessibility work can be delivered as a one-off review or as part of ongoing optimisation.
Many teams start with a focused accessibility review to understand risk, prioritise fixes and establish a baseline. Others choose to revisit accessibility as the site evolves, particularly when introducing new features, templates or integrations.
Both approaches are valid. The right choice depends on your site's scale, the markets you operate in and how frequently changes are introduced.
The important thing is having clear guidance and a proportionate approach – not treating accessibility as an afterthought.
When accessibility
becomes a priority
Accessibility compliance becomes a priority when:
Selling into the UK, EU or US
Preparing for regulatory change
Redesigning or replatforming
Responding to customer feedback or legal advice
It is also increasingly raised during due diligence, investment and enterprise procurement.
Clients gain clarity and control.
You understand where risk exists, what needs to change and how to improve accessibility without overengineering or unnecessary cost. The outcome is a more resilient site that is easier to use, easier to maintain and safer to operate.
Find out how accessibility compliance can support your eCommerce performance.
Let's make something great together. Drop us a line.