Shopify B2B
for eCommerce
Modern B2B commerce built on Shopify
B2B buying – and customer expectations – have changed.
Customers demand the same clarity, speed and convenience they experience as consumers, alongside the controls required for trade pricing, account management and operational complexity.
Shopify B2B enables modern B2B commerce on a single platform. We implement Shopify B2B in a way that reflects how B2B businesses actually trade, sell and operate at scale.
When Shopify becomes
the right B2B platform
Shopify is increasingly chosen by established B2B and hybrid businesses whose existing platforms are difficult to evolve.
This is often the case where pricing varies by customer or contract, ordering is repeat-based or volume-led, and sales teams need to work alongside self-serve purchasing. It is also common where legacy platforms slow down iteration, limit integrations or make it hard to support both B2B and DTC from a single system.
At this stage, B2B platform decisions affect more than the storefront. They influence sales processes, internal workflows and long-term commercial flexibility.
What Shopify B2B
enables
Shopify B2B provides native support for many of the requirements modern B2B businesses need, without relying on heavy customisation or fragmented tooling.
This includes:
Customer-specific pricing and catalogues
Company accounts with multiple buyers
Approval flows and permission controls
Negotiated payment terms
Integrated ordering and reordering
These capabilities are managed within one platform – not spread across disconnected systems.
Making Shopify B2B
work in practice
Platform capability only delivers value when it aligns with how you actually operate.
Shopify B2B Development focuses on configuring and extending the platform to support real-world trading models and internal processes. That typically involves aligning pricing logic, account management, onboarding rules and operational workflows with how teams work day to day.
We simplify complexity instead of rebuilding it in code.
Supporting hybrid
B2B and DTC models
Many businesses now serve both B2B and DTC customers through the same platform.
Shopify supports this natively, but careful implementation is required to ensure neither experience is compromised. Shopify B2B Development ensures:
Clear separation where audiences, pricing or access differ
Shared infrastructure where it adds efficiency
Consistent data and reporting across both models
This allows businesses to grow multiple revenue streams without maintaining multiple platforms or duplicated processes.
What businesses gain
from Shopify B2B
Clients gain a B2B platform that is easier to operate, easier to evolve and easier for customers to buy from.
Depending on the brief, this may include Shopify B2B configuration, customer-specific pricing and catalogues, aligned workflows and permissions, and integration with existing systems. Support continues through launch and adoption to ensure teams and customers can use the platform confidently.
The emphasis is long-term flexibility – not short-term fixes.
Find out how Shopify B2B can support your wholesale or trade business.
Let's make something great together. Drop us a line.