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Custom Shopify Apps
that extend Shopify to meet your business needs

Shopify is a powerful platform, but no platform covers every commercial or operational need out of the box.
We extend Shopify when configuration, themes or off-the-shelf apps no longer support how you want to operate or grow. This includes both private apps built for a specific organisation and public apps designed as commercial products for the Shopify App Store.
In both cases, the goal is the same: unlock capability, revenue or efficiency – without compromising performance, stability or long-term control.

When custom Shopify apps
create commercial opportunity

Custom app development is often driven by opportunity as much as limitation.
Businesses typically consider building apps when:

Existing tools restrict how they price, trade or operate

Third-party apps create ongoing cost, performance or dependency issues

Internal workflows don't align with how Shopify behaves out of the box

There is an opportunity to productise capability and generate new revenue

Control, ownership and scalability become commercial priorities

At this stage, building an app is not a technical experiment. It is a strategic decision about how Shopify supports your business model.

What custom Shopify apps
are used for

Custom apps are used to extend Shopify beyond the storefront and into the mechanics of the business.
This commonly includes:

Bespoke pricing, discounting and entitlement logic

Operational workflows and automation

Consolidation of multiple third-party apps into a single solution

Enhancements to checkout, accounts or admin tooling

Enabling new services, revenue streams or commercial models

Whether public or private, the purpose is to make Shopify work harder for you.

Public apps
and private apps

We develop both public and private Shopify apps, depending on your objective.
Public App Store apps are commercial products, not internal tools. They must meet Shopify's strict standards for performance, security, data handling and user experience.
Publishing to the Shopify App Store is a demanding process. Apps are closely reviewed, often rejected and typically need multiple rounds of changes before approval. We have direct experience preparing apps for submission, responding to Shopify feedback and guiding them through approval, helping teams avoid delays and build apps that can succeed long term.
Private apps are built to serve your specific business. They prioritise efficiency, performance and ownership, reducing reliance on third-party providers and giving teams direct control over features, performance and roadmap decisions.
Both require the same discipline in architecture, security and scalability.

Building apps that scale
with the business

Custom apps sit deep within Shopify's ecosystem and often handle critical logic.
Poorly designed apps introduce security risk, performance degradation or operational fragility. Custom Shopify App Development takes a considered approach to architecture, data handling and governance so apps remain stable as traffic, complexity and usage increase.
This includes:

Minimising app bloat through consolidation

Clear ownership of data and permissions

Performance and security designed in from the start

Solutions that can evolve without constant rework

You get control and resilience, not just features.

What businesses gain
from custom Shopify apps

Clients gain flexibility without being beholden to third-party limitations.
Depending on the brief, this may include:

App strategy and commercial validation

Development of public or private Shopify apps

Consolidation of fragmented app stacks

Improved performance, security and control

Ongoing support and evolution

Your Shopify platform is built around your business, free from external constraints.
Find out whether a custom Shopify app is the right move for your business.
Let's make something great together. Drop us a line.