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WillPowders

Transforming WillPowders with a Custom Shopify Plus Rebuild

WillPowders

Sector

Health and Wellbeing

Our Role

Web DevelopmentUX/UI DesignSEOSuccess Consultancy

Platform

Shopify Plus

Overview

WillPowders is a premium health and wellness brand supplying natural supplements and foods across the UK. By launching a custom Shopify Plus platform and optimizing their digital growth channels, the business achieved a 7% increase in year-to-date average order value while maintaining an exceptional 6.6% conversion rate.

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Founded by actress and author, Davinia Taylor, WillPowders is a UK-based health and wellness brand centered around natural health optimisation. The brand offers an ecosystem of premium, bioavailable supplements and foods, backed by an incredibly loyal customer community and subscription base known as 'The Good Fat Club'.

UK Market Results

6.6%

CVR Maintained Year-to-Date

75%

Returning Customer Rate

+7%

Increase in Year-to-Date Average Order Value (AOV)

From the outset, Velstar worked as a genuine extension of our team. They took the time to understand our brand and translated that into a website refresh that delivered exactly to plan and on time. Communication was clear throughout, the collaboration was effortless, and the end result speaks for itself. I wouldn't hesitate to recommend them.

Chris Newton

eCommerce Lead