Watco
Scaling B2B Success
Overview
Watco leads the market in industrial flooring and surface protection solutions.
Modernising their B2B operations through a sophisticated eCommerce solution delivered 120% revenue growth and a 176% increase in online orders. Seven international stores now provide superior UX and exceptional customer service across the UK and Europe.
A Century of Industrial Expertise
Watco stands as a leading manufacturer and distributor of flooring, drainage, and surface protection solutions. Established in 1916 in Greater Manchester, the business transitioned from a family-run operation into a prominent international provider for industrial and commercial sectors.
The core product range serves diverse needs, from industrial flooring products to commercial drainage systems and surface coatings. This established reputation reflects over a century of expertise in helping businesses maintain and protect their physical environments through high-quality manufacturing and distribution.
UK Market Results
International Stores
Online Orders
Revenue Increase
“They took the time to understand our products and data to ensure successful merchandising across sites. The new websites successfully deliver best in class eCommerce, improved UX, exceptional customer service at point of order, and clear market positioning of product ranges. The ability to roll out new sites quickly is key to growing the Watco brand.”