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VITHIT

Scaling Global D2C Profitability

VITHIT

Sector

VMS (VitaminsMineralsSupplements)

Our Role

Web DevelopmentEmail MarketingPaid Social

Platform

Shopify Plus

Partners

KlaviyoMetaGoogleTikTok

Overview

We scaled VITHIT’s D2C operations across the UK and Ireland, delivering 115% YoY revenue growth and a 170% increase in conversion rates.


Through the implementation of intelligent bundling and MOV-based discounting, we protected margins while boosting AOV by 31% and maintaining total site stability during massive traffic spikes.

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A Leader in Healthy Hydration


VITHIT is a global leader in functional beverages, disrupting the soft drinks industry with healthy, great-tasting alternatives.


Their low-sugar, vitamin-enriched drinks provide 100% of the RDA of essential vitamins, directly addressing the needs of modern, health-conscious consumers.


Operating in 15 countries, the brand has successfully transitioned from a niche health product to a mainstream household name.


Following significant retail success, the focus has shifted to building a sophisticated Direct-to-Consumer (DTC) operation to match their offline dominance and support global growth.

+115%

Revenue

+31%

Average Order Value

+170%

Conversion Rate

+5%

Returning Customers

Velstar turned what used to be a complex, manual process into an efficient, automated workflow that allowed us to handle record-breaking traffic across multiple regions without a single stability issue. It feels like a true extension of our internal team.

Sophie Pledger

UK Digital Marketing Manager