VITHIT
Scaling Global D2C Profitability
Sector
Health & WellnessOur Role
Platform
Shopify PlusPartners
Website
www.vithit.comOverview
We scaled VITHIT’s D2C operations across the UK and Ireland, delivering 115% YoY revenue growth and a 170% increase in conversion rates.
Through the implementation of intelligent bundling and MOV-based discounting, we protected margins while boosting AOV by 31% and maintaining total site stability during massive traffic spikes.
A Leader in Healthy Hydration
VITHIT is a global leader in functional beverages, disrupting the soft drinks industry with healthy, great-tasting alternatives.
Their low-sugar, vitamin-enriched drinks provide 100% of the RDA of essential vitamins, directly addressing the needs of modern, health-conscious consumers.
Operating in 15 countries, the brand has successfully transitioned from a niche health product to a mainstream household name.
Following significant retail success, the focus has shifted to building a sophisticated Direct-to-Consumer (DTC) operation to match their offline dominance and support global growth.
Revenue growth year-over-year in the UK market.
Increase in average order value (AOV) year-over-year.
Growth in conversion rate after optimisation.
Increase in returning customer rate, strengthening long-term LTV.
“Velstar turned what used to be a complex, manual process into an efficient, automated workflow that allowed us to handle record-breaking traffic across multiple regions without a single stability issue. It feels like a true extension of our internal team.”
Sophie Pledger
UK Digital Marketing Manager