Vanity Fair Scotland
Boosting Meta ROAS for Award-Winning Fashion Boutique
Overview
Vanity Fair Scotland is an award-winning independent womenswear boutique providing a mix of quality fashion and accessories. By repairing their technical tracking foundations and deploying a targeted Google and Meta ads strategy, the business achieved a peak ROAS of 16.5x on Google and an exceptional 19.18x ROAS on Meta.
Established in 2006 by founder Tricia, Vanity Fair Scotland is an independent womenswear boutique based in Bearsden, Glasgow. The boutique offers a carefully curated mix of premium brands, including Joseph Ribkoff and Gabor, spanning clothing, footwear, and accessories.
UK Market Results
+19.18
Meta ROAS
+16.5
Google Performance ROAS
+30%
Revenue Growth YoY
+100
Average Order Value