Up & Running

How This Sports Retailer Increased Revenue by 90%

Up & Running

Sector

Retail and Sportswear

Our Role

Web DevelopmentDesign

Platform

Shopify 2.0

Partners

TrustpilotMatrixifyKlarna

Overview

Up & Running is the UK’s largest independent running-specialist retailer with 30 stores nationwide. 


Migrating to Shopify 2.0 modernised the storefront and simplified the tech stack. This platform update helped deliver a 90% increase in year-on-year revenue.

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The UK’s Largest Independent Running Specialist


Up & Running operates as the UK’s largest independent running-specialist retailer with 30 stores nationwide and a thriving online presence. The brand provides leading running shoes, apparel, and accessories from top names like ASICS, Brooks, and Garmin.


Community focus remains a core part of the business through free gait analysis, weekly runs, and award-winning customer service. This approach helps the brand maintain its reputation as a trusted expert for runners of all levels across the country.

UK Market Results

+90%

Increase in Revenue

+68%

Conversion Rate

+13%

Sessions

+10%

Average Order Value

Velstar finished the project on time and within the budget. The website figures have continued to reach record levels month on month. I wouldn’t hesitate to recommend the team at Velstar if you are looking to improve your website platform or eCommerce offering.

Sarah Staiano

Head of Marketing