Tokyo Laundry
Increasing Tokyo Laundry’s PPC Revenue by 200%
Overview
Tokyo Laundry is a British fashion label specializing in high-quality men’s and women’s clothing. Reconfiguring their paid search strategy led to a 200% year-on-year increase in PPC revenue.
This project also helped attract 500% more visitors to the site through a focus on generic search terms.
Modern Apparel for Men and Women
Tokyo Laundry operates as a successful British fashion label selling apparel through retail partnerships and directly to consumers. The brand is known for its range of quality clothing, originally launching its Shopify storefront with Velstar in 2021.
By combining classic styles with modern trends, the brand has established a loyal customer base. Their focus remains on delivering high-value products while expanding their reach in a competitive online market.
UK Market Results
Visitors to the Site
Revenue From PPC (YoY)
“We've worked with Velstar on several projects over the years from website development to digital marketing. It’s a great support to be able to tap into their expertise across different areas. They are always professional, transparent and results driven.”
Sachin Passi, Founder
Tokyo Laundry