Tatti Lashes
68% Revenue Increase for Kardashians’ Favourite Lash Brand
Overview
Tatti Lashes is a globally recognised beauty brand providing strip eyelashes to both makeup artists and consumers.
By restructuring their paid search strategy to separate brand and non-brand traffic, the business achieved a 68% gain in brand campaign revenue and a 39% improvement in ROAS for non-brand campaigns.
Launched in 2017 by two best friends with a decade of beauty industry experience, Tatti Lashes focuses on providing premium strip eyelashes at cost-effective prices. The brand has quickly risen to global fame, with its products worn and endorsed by A-list celebrities including Khloe Kardashian, Kris Jenner, and Christina Aguilera.
By bridging the gap between professional-grade quality and affordability, the brand has become a staple for both professional makeup artists and everyday beauty enthusiasts worldwide.
UK Market Results
Increase in Revenue for Brand Campaigns
Increase in Revenue for Non-Brand Campaigns
Improvement in ROAS for Non-Brand Campaigns
“Finding an agency that you can trust to steer your brand in the right direction and deliver results isn’t always easy. Not only have Velstar delivered excellent results through a specified strategy, they have also invested the time to get to know our brand and understand what works for us.”
Ryan Barton
Digital Director