Tangle Teezer
The Art of Detangling DTC
Sector
Health & BeautyOur Role
Platform
Shopify PlusPartners
Website
www.tangleteezer.comOverview
A strategic migration from Shopware 5 to Shopify Plus transformed Tangle Teezer’s digital presence into a true brand flagship.
By resolving technical debt and integrating custom authenticity tools, the new storefront provides a scalable, high-performance foundation that reflects the brand's iconic global status.
A Global Haircare Phenomenon
Tangle Teezer is a multi-award-winning brand that evolved from a salon-born idea into an international staple, selling over 80 million units across 75 countries.
Frequently described as "life-changing," the brand has earned an iconic status among celebrities, professional hairstylists, and a loyal global customer base.
Despite this massive offline and third-party success, the direct-to-consumer (DTC) website represented only a fraction of the total business.
Elevating the digital experience was essential to compete with major retailers and establish a primary online destination that mirrored the brand's premium reputation.