Shopify Platinum Partner
Unlocking Email ROI:
Supplement Needs Sees 171% Revenue Jump with Klaviyo Overhaul
Launched in 2016, Supplement Needs has quickly become one of the UK's most trusted sports nutrition brands. Operating within the crowded supplement market, they have carved out a distinctive niche by focusing on transparency, education, and evidence-based product formulation.
Challenge
Supplement Needs had been doing email marketing in-house without a dedicated professional. They came to Velstar looking for someone to take over full management of their Klaviyo account and email marketing efforts including a full audit and refresh of existing activity as well as strategising and implementing new activity.
Results That
Matter
+171%
email revenue YoY
+95%
new subscribers YoY
+117%
abandoned cart revenue YoY
Solution
Velstar’s Email Marketing team has supported Supplement Needs with:
- A complete design & content refresh of all email templates within their automated flows.
- Full management of email campaign strategy and implementation with a focus on increasing engagement.
- Accelerating email list growth and owned data quality by creating and optimising forms designed for increasing sign-up rate and improving personalisation.
- Ongoing segmentation work carried out to maximise engagement and offer a more personalised experience for subscribers.
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