Sculpted by Aimee
Increasing Global Sales for Irish Beauty Brand
Sector
Beauty & SkincareOur Role
Platform
Shopify PlusPartners
Website
sculptedbyaimee.comOverview
Sculpted by Aimee stands as the fastest-growing Irish beauty brand, delivering high-quality makeup and skincare to a global audience.
Combining global stores into one system helped drive a 188% increase in sales. This setup makes it significantly easier to expand the brand into new markets worldwide.
A Leader in Irish Beauty and Skincare
Founded in late 2016 by makeup artist Aimee Connolly, Sculpted by Aimee provides high-quality makeup and skincare designed for all ages and skill levels. The brand started with a single palette and now offers a full range of cruelty-free products that help customers feel great quickly.
Massive success in Ireland and the UK has led to global expansion into the USA and Saudi Arabia. The business combines a strong social media community with a premium digital experience to serve a growing number of international customers both online and in-store.
UK Market Results
Total Sales Growth
Conversion Rate Uplift
Total Revenue Driven by Custom Bundle Builder
Higher Revenue per Visitor via Mobile PDP Optimisation
Reduction in Duplicated App Subscriptions via Store Consolidation
“Velstar’s dedication, knowledge, and experience set them apart from any other agency I’ve worked with. Everyone loves our new site, especially the new mascara landing page and slider. The custom bundle builder is already driving phenomenal results. Velstar has really elevated the brand to a more premium level.”
Kevin Clarke
eCommerce Manager