Salons Direct
How Salons Direct Boosted Online Conversions
Overview
Salons Direct is a premier supplier of hairdressing and beauty products to professionals and therapists across the UK.
By shifting their focus toward organic search authority and PPC efficiency, the business achieved a 66% increase in profit and a 29% year-on-year rise in revenue.
Salons Direct is a well-established name in the professional beauty industry, originally built on a successful mail-order model. As a leading supplier of equipment and products to salons and therapists, the brand is known for its extensive range and industry expertise.
The business sought to translate its strong offline reputation into a dominant online presence. By providing high-quality tools and supplies to the trade, the brand remains a vital partner for hair and beauty professionals across the country.
UK Market Results
Increase in Profit
Increase in Revenue (YoY)
increase in Revenue from Assisted Conversions
Increase in Assisted Conversions (YoY)
of Target Non-Brand Keywords Reached page 1 of Google
“We’ve worked with Velstar on both development and digital marketing activity and they have helped our business achieve some fantastic results with revenue growing almost 200% through our website.”
Danielle Jones
Marketing Director