PizzaExpress Live

How PizzaExpress Live Increased Ticket Sales by 361%

PizzaExpress Live

Sector

Entertainment

Our Role

UX and UI DesignPeracto eCommerce Development

Platform

Peracto

Partners

SpektrixApple Music

Overview

PizzaExpress Live is a premier entertainment brand offering world-class jazz, comedy, and celebrity events. To improve their online presence, Velstar was instructed to redesign their website to increase bookings and create a more engaging experience. 


Launching a feature-rich digital platform improved the booking journey and helped deliver a 361% increase in average ticket sales per show.

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A Heritage Brand in the Jazz Scene


PizzaExpress Live has supported the jazz community since opening its first club on Dean Street, London, in 1969. The Live brand provides a broad range of entertainment, from music to comedy and influential guest speakers. 


The brand focuses on creating memorable moments for guests, combining award-winning food with top-tier entertainment in high-end venues across the country.

This long-standing commitment to the arts has established the business as a major player in the UK's live entertainment industry.


UK Market Results

+361%

Average Increase in Ticket Sales per Show

+48%

Increase in Membership Sales

+38%

Increase in Organic Traffic

+100%

Real-Time Ticket Availability Through Spektrix API Integration