NDistribution
How this Beauty Retailer Fixed Broken Tracking for 95% Data Accuracy
Sector
Health and BeautyOur Role
Platform
Google Analytics 4, Looker StudioWebsite
falseeyelashes.co.ukOverview
NDistribution is a multi-channel retailer in the health and beauty sector, managing popular sites like FalseEyelashes.co.uk. Fixing unreliable tracking boosted attribution by 30% and increased data accuracy to over 95%.
Experts in Health and Beauty eCommerce
NDistribution owns and operates several successful online stores, with FalseEyelashes.co.uk standing out as their most notable brand. The business focuses on the health and beauty sector, managing high-volume sales through multiple digital channels.
By providing a wide range of specialist products, the brand has become a go-to destination for beauty enthusiasts. Their focus is on delivering a great customer experience while using data to stay ahead in a competitive market.
UK Market Results
Data Accuracy
Boost in Attribution
Privacy-Compliant Tracking
“Trying to accurately track conversions and traffic sources became more difficult over the years. My team and I were becoming increasingly frustrated as nothing seemed to be able to provide us with an accurate picture. Velstar took the challenges presented to them within their stride and provided a robust service and solution. They ensured that our tracking is compliant with all relevant guidelines and regulations. Nothing was too much trouble for them.”
Nick Whitmore
Managing Director