Nando's
The CRO Test That Boosted Nando’s Conversion Rate
Overview
Nando’s is one of the UK’s most recognised high street brands, with over 350 restaurants nationwide.
To support its online performance, Nando’s partnered with Velstar to implement a structured CRO programme that delivered 7x ROI within the first three months of collaboration.
A High Street Giant in Digital Transition
Nando's is one of the giants of the British High Street with 350 restaurants across the UK. Translating the phenomenal success of the offline experience into ever-expanding online channels remains a key focus for the brand.
Significant investments in internal and external teams highlight the importance of scientific improvement through conversion rate optimisation. Supporting the eCommerce team through close collaboration and upskilling ensures a dedicated approach to customer experience.
UK Market Results
ROI generated within the first three months of collaboration
conversion lift delivered through iterative UI testing
revenue growth achieved by optimising mobile navigation
“These guys are superstars! I've been working with the team for almost 5 years now and they've played an integral part in building our test and learn capabilities and culture. They are highly knowledgeable and reliable across web AB testing and have become part of our work family.”
George Crofts, Senior Digital Commerce Manager
Nando's