Shopify Platinum Partner
Marks & Spencer
How M&S Boosted Engagement with Personalisation
Sector
Retail and FoodOur Role
UX/UI DesignContent StrategyCMS
Platform
PeractoWebsite
www.marksandspencer.comOverview
Marks & Spencer is one of the UK’s most recognised retail brands, known for its quality and trusted customer experience.
To better support its health-conscious audience, M&S partnered with Velstar to deliver a personalised digital experience, driving up to 970% growth in engagement across devices.
A National High Street Favourite
Marks & Spencer is a leading high street favourite and a household name synonymous with quality, trust, and retail excellence.
As a major force in the UK market, M&S recognised a growing consumer demand for accessible, healthy-lifestyle information and sought to better support the promotion of its healthy food products.
- Market Authority: A dominant retail brand with a reputation for quality and accessibility.
- Consumer Focus: Aiming to increase engagement with a health-conscious demographic.
- Agile Delivery: Working with the M&S Food Marketing team and an external nutritionist, we launched the project in just six weeks to align with a national post-Christmas marketing campaign.
“Velstar responded well to our brief. They challenged the M&S team at the right time and offered solutions to problems. They were a pleasure to work with each day.”