Lazy Tan
A Glowing TikTok Success Story
Sector
Health & BeautyOur Role
Partners
Website
www.lazytan.comOverview
Launching a new beauty entrant in a saturated market required a high-velocity marketing strategy.
By activating a TikTok-first ecosystem and over 400 influencers in just 90 days, LazyTan transitioned from zero digital footprint to a dominant D2C force with massive revenue scale.
A Disrupter in the Beauty Space
LazyTan is a UK-based D2C brand that entered the market in early 2025 with an innovative approach to self-tanning.
Aimed squarely at Gen Z and Millennial consumers, the brand prioritises ease of use and high-quality results for a demographic that values both convenience and aesthetic excellence.
As a new player, the brand faced the challenge of establishing a foothold against long-standing competitors.
Success relied on building immediate brand authority and a loyal community within a digital-first environment where social proof is the primary currency for consumer trust.
UK Market Results
Revenue Growth
Influencers Recruited
“I've really enjoyed working with the Velstar team to launch and grow my presence on TikTok. The team's strategic approach led to rapid UK brand awareness and sales and I'm looking forward to expanding internationally. ”
Conor Donovan
Founder