Jamieson Brothers
Driving Commercial Success and Profitability
Sector
HorticultureOur Role
Platform
ShopifyPartners
Website
www.jamiesonbrothers.comOverview
Established in 1895, horticultural leader Jamieson Brothers transformed a loss-making Google Ads account into a high-growth engine.
By implementing smart bidding and Performance Max, the project achieved 56% revenue growth and a 2142% increase in contribution margin, all while reducing total ad spend by 5% to ensure maximum commercial efficiency.
A Legacy Leader in Horticultural Excellence
Jamieson Brothers stands at the forefront of UK horticulture, delivering award-winning quality and a premier selection of seeds to growers nationwide.
Established in Scotland in 1895, the brand serves as a primary resource for the gardening and agricultural sectors, providing premium products to a diverse direct-to-consumer (DTC) audience.
UK Market Results
Top Line Revenue
Average Contribution Margin
Spend Efficiency
“Before Velstar took over, our Google Ads were actually running at a loss, and we were leaning far too heavily on Amazon. Their ability to look at the commercial logic behind our performance has been instrumental. They have eliminated waste and replaced it with a strategy that delivers profit. Kicking off the year with a massive increase in our contribution margin has given us the confidence to really push our website as our primary sales channel.”
Jak Ridings
eCommerce Manager