InSinkErator
Building a D2C Channel for Homeware Brand
Sector
HomewareOur Role
Platform
Peracto, ShopifyWebsite
insinkerator.co.ukOverview
InSinkErator is the undisputed global leader in food waste disposers and instant hot water taps.
Launching a transactional Direct-to-Consumer platform provided total commercial control while delivering 50% of the quarterly sales target in just one month.
A Trusted Leader in Kitchen Supplies
InSinkErator stands as the world's largest manufacturer of food waste disposers and premium steaming hot water taps for home and commercial use. Founded in 1938 and now part of the Whirlpool Corporation, the brand holds over 70% of the global market share in its category.
The UK proposition focuses on premium convenience for homeowners undertaking high-end kitchen renovations. While a dominant force in the US, the brand is actively growing adoption in the UK by addressing consumer interest in food waste reduction and sustainable living.
UK Market Results
Quarterly Sales Target Delivered In Month One
Independence for Internal Team to Manage Content Updates