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Plugged In:
How The Hosemaster Built a 22% Revenue Channel from Scratch
The Hosemaster is a family owned and operated business. They are amongst the largest distributors of hydraulic and pneumatic hoses, fittings and ancillaries in the country. As a stockist of high quality products from trusted market leaders, they have earned a fantastic reputation and a well-deserved following of loyal customers throughout industry.
Challenge
Having never previously focussed on Email marketing, The Hosemaster came to Velstar looking for us to build the channel from scratch with a full set up of their Klaviyo account including; flow & form builds, campaign sends, segmentation and ongoing management thereafter.
Results That
Matter
+23%
total email subscribers
+22%
total revenue attributed to email
+72%
total email revenue YoY
Solution
Velstar’s Email Marketing team has supported The Hosemaster with:
- Set up of their Klaviyo accounting including integration with their ecommerce platform to ensure key events are tracked for triggering flows.
- Full builds of several new automated flows which forms the complete customer experience with touchpoints at each stage of the customer lifecycle including Welcome Series, Abandoned Cart, Post-Purchase & Sunset Unengaged flows.
- Creating a higher quality email list by gaining new subscribers at an increased rate while also working to cleanse long-term unengaged profiles from the list
- Ongoing campaign management using a mix between product-focussed content and more educational based content to maintain string engagement and appeal to tradespeople and amateurs alike.
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