Hearts FC
Growing Sales 90% After Shopify Migration
Overview
Heart of Midlothian Football Club is the largest fan-owned club in the UK and a leader in Scottish football.
Migrating fragmented legacy systems to Shopify delivered a 90% increase in total sales and a 110% jump in orders by unifying operations and enhancing the digital user experience.
A Historic Institution in Scottish Football
Heart of Midlothian Football Club, commonly known as Hearts, stands as the oldest club in Edinburgh. Competing in the top Scottish division, the club holds the distinction of being the largest fan-owned club in the United Kingdom and the third largest club in Scotland.
This historic status brings a significant level of responsibility to its supporters and the wider sporting community.
Retail operations, the Foundation of Hearts, and newer ventures like the Tynecastle Park Hotel all represent vital touchpoints for this established brand.
UK Market Results
Total Orders
Total Sales
Returning Customer Rate
“This transition across all sites, especially through the Foundation of Hearts, would not have been possible without the dedication and expertise of Velstar. The transition to Shopify has been transformative, offering an intuitive and more cohesive experience across FC, Direct, the Foundation, and the Tynecastle Park Hotel sites. This shift represents a major leap forward.”
Andrew Brown
Non-Executive Director, Heart of Midlothian FC