FIA: Formula 1
6 Million Impressions for FIA’s Global Safety Campaign
Overview
The FIA is the governing body for world motor sport, ensuring safe and fair competition across the globe.
A targeted Facebook Ads campaign reached over 2.1 million people to improve spectator safety during the World Rally Championship. This strategic initiative delivered 6.3 million impressions and over 1,200 post shares.
The World’s Official Body for Racing Standards
Founded in 1904, the FIA brings coherent governance and safety to motor sport on a global scale. As the official governing body, the organisation ensures that regulated and safe events are conducted in every corner of the world.
Decades of oversight across elite racing series have established a commitment to protecting everyone involved in the sport. Maintaining fair competition and safety standards remains the central pillar of the brand's mission.
UK Market Results
Total People Reached
Ad Impressions Delivered
Video Views Achieved
Post Shares to Extend Organic Reach