Dexter & Jones
Enhancing Profitable Performance
Overview
As a leading independent specialist in the craft beer and gin sector, Dexter & Jones has established a reputation for curation and quality that sets them apart within the premium spirits market.
Transformation of the commercial performance of the Dexter & Jones paid media strategy increased Q4 revenue to over £170,000 and achieved an 8.3 ROAS.
A Leader in Independent Craft Spirits and Beer
Dexter & Jones is a leading independent supplier of craft beer and gin, specialising in sourcing and distributing premium independent brands.
As a specialist in the alcohol sector, they have established a reputation for quality and curation, providing a high-end alternative to mainstream retail offerings for discerning consumers.
UK Market Results
Revenue Increase
ROAS
“In an increasingly difficult trading environment, we needed to ensure the return on any investment not only had impact, but enabled growth. Velstar’s ability to focus on the underlying logic of our performance has been instrumental to our ability to increase not only turnover, but also number of sales. They transformed what has historically been our least profitable month into a high-momentum start to the year, and we look forward to scaling further with the team in 2026.”
Adam Rickitt
Business Owner