Comet
Reigniting a Retail Icon
Sector
ElectronicsOur Role
Platform
Shopify PlusPartners
Overview
Comet is a household name in consumer electronics, leading the UK market for decades before its digital resurrection.
This project involved a complete Shopify Plus replatforming and the integration of the TRANZIT middleware, resulting in a 446% sales increase and a 155% boost in search visibility.
A Retail Legend Reborn
Comet represents one of the most recognisable names in the consumer electronics space within the United Kingdom. Established in 1933, the brand became a staple of retail parks across the country for nearly eighty years before its closure in 2012.
Misco Technologies, a UK electronics retailer operating in the public sector space, resurrected the brand in 2020. This new parent company sought to return the iconic name to its former prominence by focusing on a modern, direct-to-consumer digital model that could scale with the brand's heritage.
UK Market Results
Increase in Sales
Boost in Search Visibility
Supplier Integrations via TRANZIT