BullyBillows
Growing a Global Pet Accessories Brand Into New Markets
Sector
Our Role
Platform
ShopifyPartners
Website
bullybillows.comOverview
BullyBillows is a UK-based premium pet accessories brand, founded in Nottingham in 2018 and now selling in over 100 countries.
By building out a wholesale storefront and a fully localised EU store on Shopify, and expanding into a broader commerce and marketing partnership spanning TikTok Shop, affiliates and design, Velstar supported the brand through a significant phase of commercial and operational growth.
Founded in Nottingham in 2018, BullyBillows has grown from a UK startup into a global direct-to-consumer brand with over one million products sold worldwide. The business specialises in premium, high-performance dog harnesses, collars, leads and travel accessories, serving everyday dog owners and professional handlers alike.
What sets BullyBillows apart is its approach to product development. Rather than rebranding off-the-shelf products, the team develops its own designs from scratch, partnering with university animal science departments to test comfort, biomechanics and safety before anything reaches market. The result is a product range trusted by police, military and professional canine handlers, built around durability, reliability and modern design.
UK Market Results
Increase In Affiliate Revenue YOY
GA4 Data-Driven ROAS
New Customer Rate Maintained Across The Affiliate Channel