Avon
Migrating a Global Icon
Sector
Beauty & WellbeingOur Role
Platform
Shopify PlusPartners
Website
www.avon.uk.comOverview
Avon’s digital presence underwent a total transformation via a migration to a custom Shopify Plus store.
Replicating their iconic social selling model online and removing UX friction delivered an 80% increase in D2C sales and a 10% boost in conversion rates.
A Heritage Brand in a Digital Era
AVON is a global beauty leader with a rich history built on a successful social selling model and a mission to empower women through economic opportunity.
Historically driven by face-to-face interactions, the brand recognised the need to evolve alongside the significant growth of online shopping to meet modern consumer expectations.
The focus shifted toward replicating this personalised, one-to-one selling model within a digital environment to provide customers with more choice and convenience.
This evolution was essential for scaling direct-to-consumer (DTC) sales while maintaining the brand's core identity and commitment to its representative network.
UK Market Results
increase in direct-to-consumer sales
rise in sales during critical peak seasons
increase in conversion rate (CVR)
“Working with Velstar is a dream. They’re extremely flexible and willing to go above and beyond. Velstar are obviously specialists in Shopify Plus. This pays you back as a client as questions get answered, hurdles get identified and dealt with, tickets keep moving, and initiatives get delivered. Velstar are themselves a reason to choose Shopify Plus and make product ownership a joy.”
Phil Chamberlain
Digital Product Owner (Western Europe)