# Velstar > Velstar is a full-service digital commerce agency and Shopify Plus Partner, helping ambitious brands design, build, and grow exceptional eCommerce experiences. From custom Shopify development and headless commerce to performance marketing and conversion optimisation, Velstar partners with enterprise and mid-market brands to accelerate their digital growth. ## Core Pages - [Home](/): Agency overview, featured services, brand partnerships, and case study highlights. - [About](/about): Velstar's story, team, values, and agency culture. - [Divisions](/divisions): Overview of Velstar's specialist agency divisions. - [Case Studies](/case-studies): Portfolio of client projects across sectors including fashion, beauty, and consumer goods. - [Insights](/insights): Industry articles, guides, and agency news. - [Partners](/partners): Velstar's technology and platform partners. - [Contact](/contact): Get in touch with the Velstar team. ## Services ### Shopify Development - [Shopify Development](/services/shopify-development): Overview of Velstar's Shopify expertise. - [Shopify Plus Development](/services/shopify-development/shopify-plus-development): Enterprise-grade Shopify Plus builds. - [Shopify Website Development](/services/shopify-development/shopify-website-development): Custom theme and storefront development. - [Custom Shopify Apps](/services/shopify-development/custom-shopify-apps): Bespoke app development for Shopify stores. - [Shopify Migrations](/services/shopify-development/shopify-migrations): Platform migration to Shopify. - [Headless Shopify](/services/shopify-development/headless-shopify): Decoupled Shopify storefronts. - [Shopify B2B](/services/shopify-development/shopify-b2b): B2B commerce solutions on Shopify. - [Shopify POS](/services/shopify-development/shopify-pos): Point-of-sale integration and setup. - [Subscriptions & Recurring Revenue](/services/shopify-development/subscriptions-recurring-revenue): Subscription model implementation. - [Integrations & Middleware](/services/shopify-development/integrations-middleware): Third-party system integrations. - [Shopify Support Plans](/services/shopify-development/shopify-support-plans): Ongoing development support. ### Custom eCommerce Development - [Custom eCommerce Development](/services/custom-ecommerce-development): Overview of bespoke development services. - [Bespoke eCommerce Development](/services/custom-ecommerce-development/bespoke-ecommerce-development): Fully custom eCommerce platforms. - [Headless & Composable Commerce](/services/custom-ecommerce-development/headless-composable-commerce): API-first, composable architecture. - [Peracto](/services/custom-ecommerce-development/peracto): Velstar's proprietary headless commerce platform. - [Enterprise eCommerce Replatforming](/services/custom-ecommerce-development/enterprise-ecommerce-replatforming): Large-scale platform migrations. - [Enterprise Commerce Programme Delivery](/services/custom-ecommerce-development/enterprise-commerce-programme-delivery): Programme management for complex builds. - [eCommerce Systems Integration](/services/custom-ecommerce-development/ecommerce-systems-integration): ERP, PIM, and third-party integrations. - [Product Data Architecture & PIM](/services/custom-ecommerce-development/product-data-architecture-pim): Product information management. - [Technical Accessibility (WCAG)](/services/custom-ecommerce-development/technical-accessibility-wcag): Accessibility compliance and implementation. - [Continuous Commerce Support & Evolution](/services/custom-ecommerce-development/continuous-commerce-support-evolution): Ongoing platform development. - [AMS & Platform Governance](/services/custom-ecommerce-development/continuous-commerce-support-evolution/ams-platform-governance): Application managed services. - [Platform Roadmap & Delivery](/services/custom-ecommerce-development/continuous-commerce-support-evolution/platform-roadmap-delivery): Strategic roadmap planning. - [Operational Support & Enhancements](/services/custom-ecommerce-development/continuous-commerce-support-evolution/operational-support-enhancements): Day-to-day platform support. ### Performance Marketing - [Performance Marketing](/services/performance-marketing): Overview of Velstar's marketing capabilities. - [Search & Discovery](/services/performance-marketing/search-discovery): Organic search and visibility services. - [SEO](/services/performance-marketing/search-discovery/seo): Search engine optimisation. - [Technical SEO](/services/performance-marketing/search-discovery/technical-seo): Site architecture and crawlability. - [Content Strategy](/services/performance-marketing/search-discovery/content-strategy): Content planning and production. - [Digital PR & Outreach](/services/performance-marketing/search-discovery/digital-pr-outreach): Link-building and brand coverage. - [Social Search Optimisation](/services/performance-marketing/search-discovery/social-search-optimisation): Optimising for social discovery. - [Marketplace Optimisation](/services/performance-marketing/search-discovery/marketplace-optimisation): Amazon and marketplace strategy. - [GEO (Generative Engine Optimisation)](/services/performance-marketing/search-discovery/geo): Optimising for AI-generated search results. - [Paid Media](/services/performance-marketing/paid-media): Paid advertising overview. - [PPC](/services/performance-marketing/paid-media/ppc): Pay-per-click advertising management. - [Paid Social](/services/performance-marketing/paid-media/paid-social): Social media advertising. - [Affiliates & Partnerships](/services/performance-marketing/paid-media/affiliates-partnerships): Affiliate programme management. - [Email Marketing](/services/performance-marketing/email-marketing): Email channel overview. - [Email Automation](/services/performance-marketing/email-marketing/email-automation): Lifecycle and triggered email flows. - [Email Campaign](/services/performance-marketing/email-marketing/email-campaign): Campaign planning and execution. - [Campaign Creative](/services/performance-marketing/campaign-creative): Creative production overview. - [Campaign Creative Production](/services/performance-marketing/campaign-creative/campaign-creative-production): End-to-end creative delivery. - [Email Design & Templates](/services/performance-marketing/campaign-creative/email-design-templates): Email design and template builds. - [AI Product Imagery](/services/performance-marketing/campaign-creative/ai-product-imagery): AI-generated product visuals. ### Optimisation - [Optimisation](/services/optimisation): Overview of Velstar's optimisation services. - [CRO](/services/optimisation/cro): Conversion rate optimisation. - [UX/UI Optimisation](/services/optimisation/ux-ui-optimisation): User experience improvements. - [UX Experience Reviews](/services/optimisation/ux-experience-reviews): Audits and UX recommendations. - [Site Speed & Performance](/services/optimisation/site-speed-performance): Core Web Vitals and load speed. - [Data & Analytics](/services/optimisation/data-analytics): Analytics setup and reporting. - [Performance Measurement & Reporting](/services/optimisation/performance-measurement-reporting): KPI tracking and insight delivery. - [Accessibility & Compliance](/services/optimisation/accessibility-compliance): WCAG audits and remediation. ### Strategy & Other Services - [Strategy Consultancy: AI Strategy & Enablement](/services/strategy-consultancy/ai-strategy-enablement): AI adoption and strategy for eCommerce businesses. - [Security & Compliance](/services/security-compliance): Platform security and regulatory compliance. - [Hosting & Managed Cloud](/services/hosting-managed-cloud): Cloud infrastructure and managed hosting. ## Legal & Policy - [Privacy Policy](/privacy-policy): Velstar's data privacy policy. - [Cookie Settings](/cookie-settings): Cookie preferences and consent management.